The 2024 A/W Shanghai Fashion Week will kick off on March 25 with local fashion brand Le Fame holding the opening show in Xintiandi.

Focusing on popular topics, such as new Chinese style, environmental protection and sports, the upcoming season aims to become a hub connecting various participating entities and brands to collide with new vitality.

A series of new products and works will be presented during the event, including the highly anticipated COMME MOI founded by supermodel Lyu Yan and the outstanding representatives of domestic design brands like JUDYHUA. Cutting-edge designer brand Louis Shengtao Chen and independent brand XIAOLI will also make their debut.

Moreover, the new season's LABELHOOD, a designer-incubation platform invites 16 young designers to co-release their new collection and the fashion week's ordering season will cover the five central urban areas of Changning, Huangpu, Jing'an, Xuhui, and Pudong New Area.

In addition to traditional releases and orders, Shanghai Fashion Week actively links the upstream and downstream of the industry, promoting sustainable innovation practices through forums and exhibitions.

For instance, the opening forum of 2024 A/W M SPACE invites the Global CEO of international luxury brand Mulberry to share the latest views of the company on sustainable development. ULIO Sustainability Space showcases bio-based material SORONA, the Woolmark Company, and UPW, a leading international yarn group.

In addition, fashion e-commerce platform Mytheresa will co-launch an exclusive exhibition with French fashion house brand Courrèges on March 26 at Fotografiska. The new exclusive collection of Courrèges x Mytheresa will also be released in the exhibition.