1) marketing concept
Analysis on modern marketing concept in transnational operations;
The aim of this article is to provide some marketing concepts fitted for experience economy age through the analysis of economic circumstances and consumer s demands.
Based on the Theory of Three Factors about the marking model of the marketing concept,marketing organization and marketing strategy,this paper makes theoretical analysis on some marketing examples of Guangzhou Honda.
2) Marketing Idea
Enterprise Retail Marketing Idea and the Option of Marketing Strategy——Take Guangdong Retailing Industry as an Example;
The article introduced the enterprise marketing environment change,proposed the marketing idea renewal way and elaborated the marketing strategy innovation in enterprise s function.
The marketing idea is the guide of marketing activities.
3) marketing conception
Against the backdrop of the current edible salt monopoly,the approach to get rid of plight lies in modernizing the marketing conception,diversifying the products development,differentiating end products packages,internationalizing the market expansion and strategizing brand enhancement.
Objective To compare the differences between state-owned hospitals and private-funded hospitals in Shanghai on the introduction and application of hospital marketing conception.
Since the developing of the modern marketing conception and the competition of the costume market become drastic day by day, the fashion store plays an more i