The Research on the System of Evaluation of Product Experience Value Based on Experience Marketing;

This thesis firstly presents a theoretical summary based on Hot Pot Restaurant, Customer Experience theory, besides; Customer Value theory, Experience Value theory and Customer Satisfaction theory are also briefly introduced.

The research topics of this study is based on the experience value of creative household products, from a comprehensive perspective the study includes three different aspects related closely: the rise of creative household products, the changes of consumption concept and the trends of experience design, which thus realizes the integration and application of research.

It is a wise expression with existence as the ultimate goal,representing the value experience and deep awareness of the relationship between man and nature.

Taking "freedom of will","will to meaning" and "meaning of life" as three important theoretic pivots in "Logotherapy",Frankl insisted that human beings should and could discover and develop the meaning of life through creative values, experiential values and attitudinal values.

However, the scenery and environment are destroyed during the developing and management about visitor attraction, which decrease the visitor experience value.

Compared with other forms of enterprises in Restaurant Industry, Themed Restaurants need to take more measures to maximize Customer Experience Value, therefore, how to manage Customer Experience Value has become an important problem to them.