On the Function of Media in Community Informationization;

As a special social organization,mass media popularize to the public the policies,cultural and scientific knowledge and provide information and entertainment.

At first, literature served the spread,but with the media s changes,literature develops too.

The modem communication media of the ci poetics compared with the traditional, dif-fers greatly in both broadcasting methodology and efficiency.

On the perspectives of communication media s concept, characteristics and social functions, this paper focuses on the series changes have taken place in terms of social structures and persons social functions, and communicative means between human beings,Sports games is a form of social culture activities,and communication media has significant influences on it.

Influences of changes in mass media upon the creation of Song iambic verse Ci;

As a brand new form of mass media, the emergence of multimedia has caused a good many new problems to the ongoing system of copyright.

We must be aware of the negative effects of the electronic mass media and try to adopt measures so as to guide the students to think independently.

The information dissemination medium has been played the most important role as a passage of political communication in the political system.

By using semeiological methods, and by analysis of lady image symbols in actual mass media, it can be observed that in present mass media there is a tendency of visualization and simplification in the processing of ladys images.