Against the backdrop of the current packing situation of Wuyi Rock Tea,the paper,from the angle of enterprise CI Tactic,tries to analyze the influence of product packing image on that of enterprises——the role of the packing and its relationship with the CI Tactic,thus the requirements and procedures are proposed to establish the enterprise image through unified plan.

This article stated the development of packaging forms from the aspect of production,packaging,transport,sale and recycling in production procedure,and analysis the style and function of cosmetics,beverages,household appliances and food packaging to rethink and identify the direction of development of green packaging,at the same time find a better solution for green packaging.

Structure and features of appearance design of basketball stars