Analysis and evaluation on the consumption concept of consumerism

With the continuous improvement of living standards and demanding levels,the consumer's consumption concept has an increasingly great impact on their consumption behavior.

At the same time it expa-tiates on how to change the traditional consumption concept,establishes the relevant laws and regulations,implements the pollution source control,strengthen the recovery and reuse so as to keep within limits of excess package and promotes the proper package.

In this paper , the author analyses the consuming idea of the old people in different cities in liaoning, the consuming idea characteristics of this age group, as well as the attitude to the clothes in each old group.

The thesis studies effect of consuming idea and promoting factor on department store decoration design,and points out that the two points mentioned above are the touchstone of the reasonableness of department store decoration.

Following social development and civil progress,as a special consumer group,collegiate consuming ideas and consuming behavior have changed greatly,from this produced some unhealthy consuming ideas,such as blind consumption,jealous consumption,pre-consuming and so on.