The major purpose of the study is to describe the positive affect and negative affect for college students.

The study of subjective well-being which concentrates on positive affection offers people a new perspective to understand psychology.

This study investigated how organizational citizenship behavior affected by personal motives, perceived organizational support, job satisfaction and positive affectivity, selected the modern access employees of two branches of T company in Chengdu and GuangZhou as the study sample.

There are no gender differences in positive affects and happiness.

The major purpose of the study is to describe the positive affect and negative affect for college students.

Language for television PR ads should be designed on the basis the characteristics of the ads and combined with principles of linguistics and communilogy,involving more emotion,more public welfare and vivid images to achieve greater advertising effect.

This paper,by taking into consideration the problems existing in the teaching of practical writing and examining practical writing from the aspects of its importance,artistry,emotion,directness and practicality,etc,and it aims to find an effective way of improving the quality of practical writing teaching.

The expectancy effect has characteristics of suggestibility,level,centripetal and emotion.