This article introduces the conception of product visual design, and expatiates how to establish product quality visual and vision visual in the systemic design of light industrial mechanical production, and constitutes the manual of product visual design in order to establish its own special style and build up enterprise s brand vision step by step.

Post-modernism Character and Design Language in Contemporary Brand Image Design;

This topic attempts to take one kind of original manuscript be suitable for thetext and the format design visual language transmission strategy——cognatestrategies as a new cuts into the spot, union the Himin solar energy enterprise image design example, discuss the leading role of cognate strategies in brand image design.

Product model making is an important expression method of product form design as well as an important step of product design process.

Based upon this opinion,the creative cognitive process of product form design is analyzed,and a systematic creative design method is proposed based on the Problem-Space theory.

Meanwhile,product form design is also an important sign of product development form.

The Research of Product Identity-building Influenced by Brand Strategy;

Research on Product Identity of Digital Family;

This paper introduces the principles and methods about the design of the product identity during the design and development process of the corporation product identity and analyzes the developing level of machine tool product design both at home and abroad.