Therefore, through observing the functions of brand names, this paper proposes "functional equivalence" as the principle for translating Chinese brand names into English.

In this article,the authors argue that the principle of pragmatic equivalent effect can be followed in the translation of public signs.

Through the pragmatic contrast study, readers can see clearly that Hawkes version not only reproduces the pragmatic meaning, but also recreates the vividness of the original language, therefore successfully achieves the pragmatic equivalent effect by adopting appropriate translation techniques.

In terms of different associative meanings that figurative images may imply in different cultures, appropriate translation techniques should be adopted so as to achieve pragmatic equivalent effect between the target language text and the original text.

On Pragmatic Equivalence and Translation of English and Chinese Metaphors;

On Pragmatic Equivalence and Yang's Translation Strategies of Metonymy in Hong Lou Meng

This paper is to discuss the pragmatic equivalence in interpretationb yt het heoryo fc onversationali mplicature inp ragmatics.

,selecting adequate information,achieving pragmatic equivalence in text functions and reaching consistency of translating concepts and terms.

Parody in English Advertising with the Perspective of Pragmatic Function and Its Translation;

on the pragmatic functions of the discourse marker BUT;