Therefore it is necessary for these corporations to construct a core cultural conception including operation culture, management culture and system culture, clarify the chief content of the basic cultural conception and transform the cultural conception, both interiorly and exteriorly, into the common value for all the railway passenger transport corporations.

The core ideas to impart to students during career guidance course in universities;

This paper expounds that developers should have right offering viewpoints to lay down concise and explicit and easier manipulated core ideas and put it into daily work of every person of both of offering and demand.

"Humanities Olympic Games" are one of the three core ideas of Beijing Olympic Games,simultaneously,it is also,the Chinese image joint point,demonstrating BJ to the world.

"Taking people as the foremost" is the core idea in constructing a harmonious society;

The fair justice is constructs the socialism harmonious society the core idea;

Persisting humanist is the important theory basis and the core idea of constructing the socialism harmonious society.

The future traveling requires the professionals of knowledge renewal and innovation, thus bringing new challenges to the educational reform of traveling, requirty people to have new key ideas and to reform traditional teaching models.

The new curriculum involves the three key ideas in teaching: construction, generation and multi-dimension , which plays a great role in the innovation of traditional classroom teaching.

The paper discusses systematially the basic connotation and the key ideas of military supply chain management based on strategic consideration and propose some countermeasure on how to implement the military supply chain management.

The paper elaborates the implication of the cultural ideas in dress brands,points out three ways to model the cultural ideas of brand such as establishing market objective,clear cutting the cultural ideas of brand,setting up healthy active brands cultural ideas,holds that the classicality of cultural ideas in brand.

Under the new situation- the periodical editor should have the ideas that is based on reader to run a periodiacal- management theory taking market as direction and cultural idea of creating the culture of the periodical.

This paper depicts the different foundations, connotations & features of natural law in different historical forms, reveals the complicatedness of natural law as a cultural idea, and points out that the understanding of the natural law should be based on its cultural time & space of history.

It reflects a kind of new cultural idea.