2) the news medium planning
新闻媒体策划
4) Media Planning
媒体企划
1.
This thesis systematically analyzed the difference between Media Planning in the paradigm of IMC and traditional one,deeply explain the main factors on it,hoping show some hint for practitioners,meanwhile,to make some contribution for others\' research in future.
然而目前却鲜见专门从IMC的视角对媒体企划进行系统论述的文献,所以本文对“IMC范式下的媒体企划”这一问题进行了较为系统的梳理和探讨,期望能对相关业者有所助益,帮助其把握IMC范式下媒体企划的精髓与特色。
5) media strategy
媒体策略
6) media policy
媒体政策
1.
The media policy chosen by the government at the critical moment;
危机状态下政府的媒体政策选择
2.
This paper analysis two cases in order to emphasize the importance of media policy.
企业在危机管理时需要制定危机管理计划,媒体政策是危机管理计划必不可少的组成部分。
补充资料：策划
1.见"策画"。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条