It is found that involvement not only influences the communication effects of advertising but also restricts the functions of the factors of advertising, such as its own features, its broadcasting context and its attraction on the target audience.

The article tries to explain the relations among Medium freedom, medium control and communication effects.

Neglecting the dissemination effect is the important sign of the media jobholders’ losing their occupational ethic.

But whether dissemination achieves the final goal lies in the coverage of dissemination effect(namely anticipated goal realization degree).

The objective and scientific evaluation on tourism slogan dissemination effect is the basis of advertising.

The analysis on the expression feature and communication effect of "New Weekly" cover special report;

The Research on Communication Effect of the Paragon People Report;

Information society bring huge impact and cause a serious of problem,the attenuation of the communication effect of traditional media is the most notable among them.

In order to be a competitive medium and be dominant in the competition,university newspapers must give priority to the result of communication to fulfill effective communication.

Therefore, when studying the TV-shopping and effective communication, people often firstly focus on the disseminator, namely, the advertising marketing main,TV station or commercial agencies which initiate the advertisement,how to construct its information symbols to realize the most effective dissemi.

Investigation and analysis of communicative effects of sports journals in China;

Investigation into the Factors Affecting Communicative Effects in C-E Translation of Publicity and Their Countermeasures;