This essay analyzes the management ethics of confucian businessmen, tries to reveal the success secret of the confucian enterprises from the concept of talented persons,management,marketing and development.

Those who do business guided by the ideas are called Confucian businessmen.

Confucian businessmen refer to the oriental businessmen affected by traditional Chinese culture, especially by Confucianism, possessed of high moral accomplishment and armed with excellent managing abilities.

On the Development of Merchandise Economy and the Ethical Formation of Confucian Merchants in Ming-Qing Period;

We should deeply explore Confucianism and the cultural resources of Confucian merchants and should also do research in the Confucian merchants great contribution to the development of the cities in the Yangtze Delta.

His confucian businessman spirit takes the value concept as its basis which views the righteousness and the profits as equally important and takes the business ideal of managing the business and helping people as its focus.

The relation between Cantonese merchants and scholar-businessman is not inclusive but overlaping.

The development of socialist market economy of the present age has to be motivated by such humanism as scholar-businessmanship,which should be combined with the localization of hotel management.

Scientific evaluation on scholar-businessmen and their reliability;