This paper points out that the television programming must have definite stand-points,entry-points and support-points from the angle of television programming and television marketing.

It is significant for TV program production to apply the virtual studio technique.

Being a recently special TV program production technology, Virtual Studio System has already been the focus of the people in this profession, and has gradually been used in broadcasting TV program production.

With the rapid development of television, the traditional and general ways in the arrangement of TV channel programs are facing new challenges: the TV market is changing from a monopolitic, enclosed state to a multi-channel competitive one; the viewrs are further subdivided, the demands show variety and complexity.