Equivalent Appearance or Equivalent Essence——On influences exercised by domesticating strategy and national-cultural semantics on equivalent translation of idioms;

The essay first analyzes its features and traces its origin to the Industrial Revolution in the eighteenth century,and then carefully examines the strategies commonly adopted in translation,pointing out that the domesticating strategy should be most appropriate in the Chinese translation as it ensures intelligibility to Chinese readers of a culture which would not.

Translating a text from one culture to another usually requires that a choice first be made between two basic translation strategies: domestication and foreignization.

Based on Andre Lefevere s theory of ideology and poetics and taking Lin Shu s translation as a case, this paper attempts to adopt a descriptive-explanatory method to explore the various hidden ideological and poetological factors accounting for Lin Shu s employment of domestication in his translation process by resituating Lin Shu s translation within the Chinese social-c.

In this paper we build blogger profile,present a Blog-profile based Normalization Strategy for Blog Opinion Retrieval algorithm,thus more reasonably rank blog unit.