There exist Various unfair competition phenomena in today′s news media in our country,which disturb the normal competition order of news media market and become a big trap for the ordinary developing process of news media industrialization.

Public relation agent:a new way for news media to manage;

In the "illegal brick kiln affair" of Shanxi Province,news media played a powerful role of pushing forward the development and settlement of this affair.

After the formation of the market-dlrected economy,the mass media becomes a kind of estate; news media ob.

In the market economy,the mass media becomes an industry,news media obtains the free status and news media practicians have the independent personality.

It is a kind of pragmatic strategy in accordance with the principles of validity and efficiency to convey public images in terms of journalese speech varieties, with the help of the communicative privileges of mass media.