A Discussion on Automobile Mass Customization Marketing;

This paper introduces the concept of mass customization marketing;analyzes the strengths of mass customization marketing and difficulties of implementing mass customization marketing;finally, proposes the countermeasures of implementing mass customization marketing.

Research of Mass Customized Marketing Pattern in the Digital Age;

Because the customers demands are quite discrete,mass customized marketing becomes a more complicated system;it pays more attention on speed and added value.

Custom marketing is a new marketing-oriented mode based on costumer s needs, resulting from the development of economy marketing and creativity of marketing theory, providing two-win to enterprises and consumers.

It is wisdom for transport enterprises adapting to the social developing and complying with the trend of the times to take customized marketing strategy.

This paper, based on the analysis of the features and prospects of tailor-made tourism marketing, argues that the new concept of customized marketing should be established.

The fierce of the market competition and the multiple choice of the consumer compel corporations to carry out customized marketing.

According to the representative shortages of China s construction market and the analysis of the market s characteristics,the conception of constructing the strategic supply chain of the construction market based on customerization was proposed to accommodate its development.

This paper explains the concept and rationale of customerization,and analyzes it s meaning and feasibility.