Basing on concerned public relationship theories and related knowledge of information broad cast and management, this paper discusses the necessity for instructors to have awareness of public relationship in higher learning institutions.

The modern growth of public consciousness is the intrinsic demand of constructing a Socialist Harmonious Society.

At present, there is existing a current problem that in some field of Chinese social public consciousness defaults, which brings a series of problems for public management.

Affected by the traditional views of the state and the family,the traditional Chinese education lacks public consciousness.

Contemporary Chinese context of generation of public awareness

The function of urban community is from singleness to diversification,but in the process of construction there are some problems,such as lack of effective supply,public awareness andcharacteristics in buildings.

On college students’consciousness of public relations and its fostering;

This article describes the relationship between public relations and a harmonious society construction,which emphasizes the influence and role of public relations to the construction of a socialist harmonious society from the theory,consciousness of public relations and methods & skills of public affairs.

Public relation consciousness, mainly including image consciousness, public consciousness, communication consciousness and services consciousness, is an idea how to realize and handle problems at the angle of public relation,namely,putting emphasis on enterprise image, public interests, dissemination communication and services public.

Object:To improve collegians\' public relation consciousness and capability by course teaching of "Public Relations".

Consumer management-the sense of public relations that businesses can t ignore;