1) brand alliance fit
品牌联合匹配性
1.
From the perspective of brand relationship(BR),this paper analyzes the moderating factors of the relationship between the brand alliance fit and the effect of co-branding.
从品牌关系视角,探索性分析了品牌关系对品牌联合匹配性与品牌联合效应关系的调节性影响;在此基础上,构建了品牌关系对品牌联合匹配性与品牌联合效应关系的调节效应模型,并对模型进行了实证检验。
2) brand matching
品牌匹配
3) Brand match
品牌匹配度
4) Co-Branding
品牌联合
1.
Co-Branding:China s Time-Honored Brand——Ping Yao Beef Road of Market Development;
品牌联合:中华老字号的市场拓展之道——以山西平遥牛肉为例
2.
This paper probes into how to promote a city s image through co-branding of the famous sports competition in the city.
从品牌联合(Co-branding)的视角出发,探讨城市在举办赛事的过程中,如何通过实施城市和知名赛事的"品牌联合"战略,塑造和提升城市的品牌形象。
3.
Co-branding strategy has become another main branding strategy after branding extension.
随着市场竞争的日益激烈,品牌已经成为企业重要的资产,很多企业都在积极地寻求与其他品牌合作的机会,品牌联合策略继品牌延伸策略之后成为企业界的又一重要的品牌策略。
5) brand alliance
品牌联合
1.
From the perspective of brand relationship(BR),this paper analyzes the moderating factors of the relationship between the brand alliance fit and the effect of co-branding.
从品牌关系视角,探索性分析了品牌关系对品牌联合匹配性与品牌联合效应关系的调节性影响;在此基础上,构建了品牌关系对品牌联合匹配性与品牌联合效应关系的调节效应模型,并对模型进行了实证检验。
2.
In recent years,more and more companies choose brand alliance all over the world.
近年来,品牌联合在世界范围内受到越来越多的公司的青睐。
3.
As a widely adopted business cooperation form,the brand alliance is used to improve consumers attitude to the product and the brand involved.
通过从影响消费者对品牌联合态度评价的因素、品牌联合的反馈效应以及影响合伙品牌对品牌联合的相对贡献3个方面,对国内外品牌联合的相关研究进行了总结,并在此基础上提出了进一步研究的方向,以推动品牌联合研究在国内的开展。
6) co-branding
联合品牌
1.
Research on High-tech Co-branding Partner Selection and Cooperation Strategy;
高科技联合品牌伙伴选择及合作策略研究
2.
In this paper,factors influencing the performance of co-branding strategy are identified based on a literature review of the function and functioning mechanism of co-branding,and a framework is proposed to help enterprises to get involved into the implementation of co-branding strategy to expand international market.
近年来,联合品牌已成为在世界范围内日益为企业所广泛采用的一种策略性营销工具。
3.
The paper introduces the definiens of co-branding and describes the development of co-branding in American and global trends of co-branding,then discusses the relation of co-branding and customer s perception,indicates co-branding strategies must base on customer s perception.
本文首先介绍了联合品牌的定义,然后描述了联合品牌在美国的发展状况和联合品牌发展的全球化趋势。
补充资料：对称性匹配组态
分子式：
CAS号：
性质： 指组态函数不仅要满足关于交换的反对称性，而且要满足空间对称性并成为自旋算符的本征函数。
CAS号：
性质： 指组态函数不仅要满足关于交换的反对称性，而且要满足空间对称性并成为自旋算符的本征函数。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条