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1)  sports sponsorship naming contract
体育赞助冠名合同
2)  Sports Sponsorship Contract
体育赞助合同
3)  sports naming contracts
体育冠名合同
4)  sports sponsorship
体育赞助
1.
Economics Analysis on Sports Sponsorship Influences on Consumers;
体育赞助影响受众利益的经济学分析
2.
Research On Ambush Marketing in Sports Sponsorship;
体育赞助中的寄生营销现象分析
5)  sports sponsor
体育赞助
1.
The Investigation Research on the University Student in ChangChun City to the Sports Sponsor Congnition;
长春市大学生对体育赞助认知度的调查研究
2.
This article illuminates the development of the sports sponsor marketing and its situation in our country.
阐述了体育营销的发展以及在我国的开展状况;并分别从冠名、独家赞助等形式介绍了体育营销的一般模式;最后分析了体育赞助的重要作用。
3.
Using literature and expert consultation method,the author does a research on our sports sponsor,and finds the problem exists in this field.
采用文献资料法和专家咨询法,对我国体育赞助中存在的问题进行了探讨,认为目前我国体育赞助中尚存在以下问题:法律制度限制体育赞助的发展;人力资源极度匮乏;企业对于体育赞助效果评估不乐观;赞助商的合法权益受到忽视;强有力的体育中介机构尚未形成。
6)  sports support
体育赞助
1.
The article introduced and induced the image transfer effect,the match effect,the brand effect,the conformity pro