Strategy Research Based on the Customer Value of Olympic Sponsorship Marketing;

Mutual benefits with the Olympics:Cooperation with Olympic sponsorship;

Empirical analysis of influence on customer's perceptive value of Olympic sponsorship products

This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.

Based on the broad definition of the Olympic marketing which cover Olympic Marketing and non-Olympic marketing,this article puts emphasis on the ideas and strategies of the Olympic sponsors Olympic marketing and the non-sponsors non-Olympic marketing.

Thus, how to make use of the great business opportunities brought by the Olympic Games to integrate the Olympic spirit with brand concepts of enterprises has become an important topic confronting each enterprise with when it is involved in Olympic marketing.

Therefore, it is important and meaningful to research on Olympic marketing strategies of domestic enterprises.

Study on the Interaction between Olympic-marketing and Sports Tourism:Case Study of the Beijing 2008 Olympic Games;

The article begin from analyses the basis of hotel-marketing, and represents the history, kinds and significance of Olympic-marketing.

Sports Sponsorship Marketing Strategy Based on Game Theory;

Speaking of non-Olympic sponsors, they need to break the limit because they are restricted.