Industrial cluster brand is the complex of region economy, industry clusters, brand marketing and remarkable significant of the high phase of industrial clusters.

Most people have noted that It is imperative to construct the industrial cluster brand in order to maintain vigor and prolong the life cycle of the industrial cluster.

The most suitable conceptual jargon should be "regional industrial cluster brand"or"regional industrial brand".

Therefore, it’s necessary to implement the enterprise cluster brand strategy and strengthen the construction of enterprise cluster brand.

Based on the analysis of the content and effect of cluster brand,study promotion mechanism that cluster brand promotes industrial cluster s sustainable development,countermeasures of cluster brand construction are also proposed.

There are two modes of industrial cluster brand,the "coverage" style and the "relying on" style cluster brand.

However,the enterprises inside the cluster would not put sufficient investments to maintain and develop the cluster brand,due to the fact that it is a common article.