, time, place, body language, social psycho, cultural practices and custom, together with the application of the theories of speaking context, make a profound and meticulous study on the importance to and impact on negotiation language in public relations as the major speaking context factors.

From the perspectives of stepping beyond the boundary, digging into the depth, describing the unfortunates, and linguistic criticism, this essay tries to study the brilliant achievements the Austrian literature made in the 20th century, analyze its characteristics, the cause of the sudden rising of the new force, and the extensive background of its cultural background.