Businesses and consumers are increasingly lay their attention on the service brand image nowadays, and establishing service brand image to affect consumer s post-purchase behaviors is the important strategy in the marketing activities of enterprises.

A service brand image is an effective means of commercial competition and an established image can only be achieved by combinations of various factors including market environment analysis,market searching and orientation, service quality improvement, forming up to date and unique service concept and reinforcing advertisement and public relations.

There hardly have the researches on the area of customer sensation related to the dimensions of clothing brand image.

Service brand building reveals great differences in hospital service in serious competition nowadays in the medical/health field.

During the process of establishing “civilized hospital”,we paid close attention to build up nursing service brand,too.

7% are service brand; the radiating power is clearly of geological nature, of the patients who came to the ho.

This paper introduces the concept of the service brands of university library,analyzes on the necessity of creating the service brands of university library,and puts forward some concrete operative measures for creating the service brands of university library.

By brief introduction of creating the service bardns of library,it discourses on the necessity of creating the service brands of library,and tables a proposal to creating the service brands of library.

Nowadays it becomes more necessary to build such urban tourism service brands with much more competitors.

Being as one of the social knowledge information pivots of the knowledge-based economy times,the library possesses more important position,which asks the librarians to establish the job prospect of "regarding the service as the first duty",create the "brand service" with characteristics,and provide the better service for the vast readers.

This paper introduces the functions of the brand service in the sustainable development of the library,probes into the application of the brand service in the sustainable development of the library,and analyzes on the value of the brand service of the library.

In this paper, the author clarifies establishing brand service of library by polite service in the newest book-room,from two aspects:knowing reader s requirements and promoting service quality.