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1)  intention of shopping
购物意向
1.
The results show that(1) the level of consumer innovativeness influences their intention of shopping online remarkably;(2) Conservative consumers are invent on online-shopping more difficult and(3) Trade reliability,personal information security,usefulness and convenience are four main factors that influence co.
消费者的创新性水平是影响其网上购物意向的重要因素之一。
2)  the intention to online shopping
网上购物意向
1.
Effects of trust propensity and subjective norm on the intention to online shopping;
信任倾向与主观参照对网上购物意向的影响
3)  intention to shop on campus website
校园网购物意向
4)  Drug-purchasing preference
购药意向
5)  willingness to buy
购买意向
1.
The article studied the influence of brand,country-of-origin,price and services on consumers willingness to buy.
通过探讨品牌、产地、价格、服务及消费者的知识经验对其产品购买意向的影响,研究结果发现:1。
6)  Intention of purchase housing
意向购房
补充资料:购买意向


购买意向
purchase intention

购买意向(purehase intention)指向于未来的购买行为。它依赖十消费者的态度。如果消费者对某商标产品抱有积极态度,他就可能对该商标产品产生明确的购买意向;反之亦然。购买意向的测量可借助于消费者对不同商标产品的购买可能性来实现。 (张玉峰撰马谋超审)
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