The consumption mode which is directed by consumptionism has been causing serious environment crisis,forming so-called mankind center doctrine ethics dilemma.

The total transcendence of consumptionism relies on the advocacy of consumption justice which has become the values and practice for building China into a harmonious and saving-oriented society.

Consumerism and new consumerism-architecture in foreign;

Architectural behavior in the age of consumerism;

Signal, Desire & Myth: Consumerism & Media of TV;

This article centrally studies the influence on the youngsters under the circumstance of the new period and searches for the measures resisting erosion of consumism.

The paper expounds ecological value and humanity value of advocating ethics of consume by analyzing our problems and dangers as consumism, and discussing moral of temperance, equality, humanity sense and cost sense, suggesting using various ways to disseminate and practise ethics of consume.

This paper gives a brief summary of the studies since the 1990s in terms of following aspects: the latest western consumption theory development,the studies of China s consumption problems by using non-mainstream western consumption theories,and the initiating of tentative researches on Chinese consumption theories etc.

With the times went on, modern western consumption theory experienced a developing and evolving process.

The article states some hypothesises about consumption theory, then discusses some factors of tourism consumption in China, analyzes and affirms that free money is a main factor for explanation of tourism expenditure.

By expounding and analyzing ideas of asceticism consumption ethics,hedonism consumption ethics and frugal consumption ethics,the authors point out neither asceticism nor hedonism can make society develop soundly.