Depend on the concept of customer relationship capital,this paper analyzes related enterprise competence,requires enterprises to change their traditional productions and marketing of products as the tore\'s ability to structure.

Current progresses and future directions of research on customer equity;

An Empirical Study on Customer Equity of Mobile Communication Enterprise——in Perspective of Brand Equity;

Marketing strategy based on the promotion of customer equity value;

Thinking of marketing quality oriented by customer asset;

The simple account check of customer asset;

The Study on Assessment of Customer Assets Value;

Customer assets is a new research field in marketing study while customer assets calculation is a basis for other studies in this area.

This paper reviews the measurement and the management of customer assets.

Started with the definition of customer assets,this paper analyzes the strategic process of customer assets management of our tourist enterprise and gives the tactics of enhancing customer assets in order to inspire others.

The Customer Relation Marketing Strategy of Joymain Company;

Comparing and analyzing the characteristics of cooperation enterprises, running environment and customer relation asset management, the paper proposes such tactics of implementing the agreements as restraining exception, establishing returns, etc.