In our country,the regular printed matter advertisement may be divided into two stages basically: One is to upraise stage,the other is to develop stage No matter what is upraising stage or developing stage,the regular form advertisement of printed matter presents has a bright future,but there is also a lot of problems.

The Study of Difference between the Printing Advertisementes Layout;

To serve the purpose, metonymy in Chinese press advertisement are selected as the study data so as to test whether the application of metonymy in Chinese press advertisements can achieve economy or not.

Ancient Chinese printing advertisements on the formation of a layout design with its own unique way well developed.