The development of domestic ceramic industry in china has experienced two phases and six historic breakthroughs, but it cannot get rid of the characteristic of large output and low efficiency.

The Discussing about Information Cons truction of Ceramic Enterprise;

The thesis focusing on the management from ceramic enterprises,outside market,products sell and service and enterprise crisis four respects shows that utilizing information technology in an all-round way improves market competition of ceramic enterprises.

Customer Relationship Management (CRM) is increasingly focused by ceramic enterprises.

During the knowledge economy time, the ceramic enterprise who want to obtain the long- term effective competitive advantage must study unceasingly.

With the rise and further development of the Global Green Revolution,the green trade barrier has brought challenges and opportunities to Chinese ceramic enterprises.

through the comparison with the quantity and price of the import and export of Chinese ceramics these years,the thesis analyses the situation of competence of our ceramic enterprises,then anatomies the reasons from technology,brand,human resource and so on.

This paper discusses the function of name brands in the process of market promotion,analyzes the problems in establishing name brands for Chinese ceramic enterprises and provides some suggestions for successful implementation of name brand extablishing strategies in ceramic enterprises.

In Chinese ceramic industry, however, E-business is still in its infancy.

Starting with influencing factors,this article puts forward the conception of target system,construction mode and construction plan of the incubators of Jingdezhen ceramic industry.