By using the method of documentary and statistics,the paper investigates the current situation of the necessity,feasibility and existing problems of cultivating sports economic talents in China.

Based on analysis of the regional economy,the sports industry,higher education and other factors,this paper identifies that the lack of qualified sport economy inter-disciplinary talent was the bottleneck that restricts the rapid development of the sports industry;and goes on to discuss the talent-fostering mode,hoping to provide ref.

With the rapid development of the globalization, in order to meet the challenge of knowledge economy, a force of high-quality economy talents is needed.

It is the right way and logical choice for us to resolve the contradiction and develop Two-oriented Society by regarding brain resource and non-material resource derived from it as the number one factor of productivity to develop brain economy.

The training of sports talents at college in a new era;

Cultivating various excellent sports talents by relying on multiversities;

Prediction of needs for sports talents and development countermeasures;

Demand trend and cultivation of sports talents in well-off society of China;

Under the historical background of constructing a all-round well-off society,the demand and the cultivation of sports talents are researched.

There must be sports talents support for achieving the aim of physical development in a well-off society.