The development of the agents should base on the marketing , that is , the sports marketing is the basis of the development of the sports agents, and the appearance of the sports agents is the result of the develop- ment of the marketing.

This paper analyzes the relations and of sports industry, sports undertaking, sports industrialization, sports marketing, sports professional and sports commercialization.

Defects and countermeasures of governmental economic function in sports market;

Application of Grey Synthetic Assessment in sports market analysis;

Analysis of the operating environment of sports market in college;

The main purpose is to provide the suggestions for development of sport electronic commerce and sport market operation.

Through the method of literature review, the paper summarized the theory of Chinese sport goods and sport market and analyzed different understandings of sport goods and the sport market in China from the angle of economics and the structure of sport market starting from the definition of sport goods.

Having had an analytical research in to the results obtained from the questionnaire and relevant data,the present paper has come to an all round,and objective conclusion,whereby forming a preliminary understanding and view of the physical education markets in northwest China.