This article explores how to regard brand as a lie to transfer social hotels to economic hotels,gradually build and perfect modern common tour reception system through analyzing the case of "Rujia" brand developed and managed by Beijing Tourism Group.

With the tourism development,various requirements require that the receiving organization not only do its best to increase product,but also keep up with the time closely to improve the quality of tourism reception,including the preparation before receiving,standardizing and procedure in the course of reception,and feedback after receiving.

Quasi-ecotourism: Mass Tourism Oriented towards Nature Conservation;

With the impetus of scale economy,mass tourism rises due to its fixed price,standard service and large-scale selling.

This paper tries to analyze the appreciation of mass tourism and its change tendency,points out the tourism product should make according reformation to guide and construct it and thus promote the public s life quality.

Discussion on the development of alternative tourism in the west of China: A case study of Langmusi.;