To make interactive Internet news as the carrier in ideological and political education,we should adhere to the combination of dominance and diversity,the combination of ease and norms,the combination of implicit and explicit education and the comprehensive principle of education guidance.

With the popularization of computer and the development of network,network news has entered into the home of the public,and rapidly occupies the market by taking its multi-media advantage of rolling news,continuous reports,photo illustration and captions.

Based on the analysis of the characteristics of the network news audience, this paper proposes some characteristics manifested in the audience s acceptance of network news and discusses the relationships between news communication and audience .

The public opinion of network news developed with Internet medium, is a new type ofnews public opinion and has its own characteristics.

Tentative views on features of internet news and its developmental trend;

The Explanatory Power of Relevance Theory over Internet News Translation;

Based on the development of "the forth media", this paper introduces the requirements for internet journalists and discusses the differences between internet news gathering and other media s news gathering.

Attempt to issue netnews of medicine in Chinese medical sci-tech journal websites;

From the analysis of the net news by considering the procedure setting in Media Theory,we can see some principles of the procedure setting and the net citizens psychological satisfaction requirement.

Then a personalized service framework of Net news is proposed, and the key techniques and the working_mechanism of this framework are discussed.

The rapid development of net news media has posed unprecedented challenge to the traditional media.