As an important and special component of staff members,political work cadres of college students feel puzzled in thought since their job is heavily-burdened,difficult,highly-required and accident-unexpected,as well as being misunderstood by the mass.

At present, the relationship between the political superintendents of higher education and the university students in general is harmonious and stable.

Consideration on the Leadership of Qualified College Students Cadres;

Building a contingent of college student leaders is of vital significance in HEIs.

This paper discusses the necessity of the application of internal marketing management theory in college student cadres management and its basic approaches with running back over the internal marketing management theories.

The purpose of this study is trying to find out the characteristics and the present conditions of college student cadres achievement motivation in a positive way, so as to arouse the chief management bureau of education, teaching staff and student cadres themse.