This paper first summarizes four drawbacks in present-day Chinese vocational education, and then social marketing theory is introduced to explore its catholic value in tourism vocational education.

The tendency of world integration provides the necessity of the existence and construction of universal value.

The amenity value is one of the important part of the whole value for the agricultural land.

The process of globalization and the world modernization constitutes the important view-fields of universal value production.

Based on the dual critique for the Western-center principles and the human-center principles in the context of the universal value production,we consider that the cultural difference and the differential value restructuring constitute the primary context of the universal value production.

In process of historical development, harmony has different connotations in essence, and education is universal value to help people find global harmony and is effective means to move toward the harmonious envi.

Post Colonialism and the Universal Value in the Discourse of Governance by Law

Under the impact of traditional metaphysical method of thought,"universal value" has been regarded as a kind of transcendental "value-in-itself" or "absolute eidos".

Diversity and harmonious coexist were the characteristics of“Sea Silk Road”culture in Quanzhou,which set out im- portant universal value.