This paper will discuss the inheritance of local colour novel in 1920s from Lu Xun from four aspects, namely, characteristic of subject and theme,development of cultural perspective, revelatio.

Discussion on the different natural view between Chinese and Western cultures;

Differences and Similarities of the Views of Chinese and Western Cultures in Chen Duxiu and Liang Shuming;

The development of the Chinese football as seen from the comparison of Chinese and Western cultures;

On the nationalization and internationalization of dressby contrast between Chinese and western culture;

Fusion and Opposition——The contrast between Chinese and western culture in terms of ideology;

Differences between Chinese and western culture from the perspective of the semantic connotation of special words;

Along with the western culture coming into China in modern times,an intense conflict happened between Chinese culture and western culture.

They advocated conciliating between Chinese culture and western culture,appealed to worship Confucius,having influenced ideology circles and the Confucianism movement to some extent.

Abstract: The eastern and western culture are important components of the world culture.

While considering the depth of culture,namely things related to values,ways of thinking,aesthetic attitudes,morals,believes and ethical psychology,we find that there exist similarities between eastern and western culture.

According to characteristics and differences of Chinese-western culture, Chinese-western well known brands have been compared through relationship between culture and well-known brands and role of culture in the well-known brands.