1) willingness to buy
购买意向
1.
The article studied the influence of brand,country-of-origin,price and services on consumers willingness to buy.
通过探讨品牌、产地、价格、服务及消费者的知识经验对其产品购买意向的影响，研究结果发现：１。
2) Purchase Intention
购买意向
1.
A Study on the Impact of Country Image on Purchase Intention of Customers Based on Fishbein’s Model of Reasoned Action: The Country Images of America, Ger-many, Japan and Korea;
基于Fishbein合理行为模型的国家形象对中国消费者购买意向影响研究——以美、德、日、韩四国国家形象为例
2.
This study examined the relationship between corporate social responsibility and consumers purchase intention.
行业内的相对企业社会责任(CSR)水平与消费者购买意向关系的实证研究表明:行业内的相对CSR水平高(或低),消费者购买意向也相应地高(或低);消费者能够接受的CSR处于行业领先水平企业的产品提价的幅度显著小于要求CSR处于行业落后水平企业的产品降价的幅度;在参照对象分别为CSR处于行业落后水平企业的产品和参照对象为CSR处于行业中等水平企业的产品时,消费者对CSR处于行业领先水平企业的产品的购买意向存在显著差异,但愿意接受的提价幅度没有显著差异。
3.
It shows that three areas of corporate social responsibility have a significant impact on consumers purchase intention and product quality perception.
数据分析结果表明,三个层次的企业社会责任行为对消费者购买意向和产品质量感知均有显著影响。
3) repurchase intention
重购意向
1.
The study adopts a relationship marketing perspective to explore and examine how customers evaluation of website quality effects on the relationship quality,and consequently on repurchase intention.
从关系营销的视角探查并检验顾客对不同网站质量构成的评价对关系质量的影响,进而对其重购意向的影响,关系质量包括满意、信任和承诺3个维度。
4) purchasing intention
购买意向
1.
Consumer s new product purchasing intention is very important for enterprises to make new product decision.
消费者新产品购买意向对企业新产品开发和营销策划具有重要参考价值。
2.
With the opening of the direct-selling market of China, the consumers purchasing intention of direct-selling products is being paid great attention.
随着我国开放直销市场，消费者对直销产品的购买意向越来越受到人们的重视。
3.
Corporate brand image is one of antecedent variables which affect consumer trust, but current researches have not revealed the process and the mechanism of corporate image\'s impact on purchasing intention through trust.
公司品牌形象是影响消费者信任的重要前因变量,但现有研究并未揭示出公司形象的不同维度对消费者信任影响的差异性以及公司形象通过信任进而影响购买意向的机制和过程。
5) offer letter to buy
购楼意向书
6) Repurchase Intention
重复购买意向
1.
This paper explores the relations between perceived value,customer satisfaction,switching costs,purchase interval and repurchase intention by using SEM.
探究了感知价值、顾客满意、转移成本和消费时间间隔4个因素对重复购买意向的影响。
补充资料：购买意向
购买意向
purchase intention
购买意向(purehase intention)指向于未来的购买行为。它依赖十消费者的态度。如果消费者对某商标产品抱有积极态度，他就可能对该商标产品产生明确的购买意向;反之亦然。购买意向的测量可借助于消费者对不同商标产品的购买可能性来实现。 (张玉峰撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条