The names of Yao national minority dressed in white trousers have had great changes since the reform and opening up of China.

As a cultural information carrier,names in Sui Dynasty show rich culture phenomena on the following five aspects:1)to obey the kindness of Confuciaism in the moral cultivation;2)be affected by the Confacian thought of life in the value orientation;3)martial sprit;4)the influnce under Buddhism;5)to seek the auspicious psychology.

The origins of Kazakh names which reflect the cultural connotations have close relationship with the social backgrounds,living environments at the time and characteristics of different eras.

This paper analyzes the flaws-in-work that is brought into society by celebrities’ advertisement, simply presents some legislative situations of that in some western countries and puts forward some concrete proposals about the legislative rules in China.

The topic of celebrities engaging in false advertisement has been popular in the media circle in recent years.

Sanlu milk powder incident and article 55 of the food safety law make the problem of celebrities engaging in false advertising become the focus of attention,initiate disputing warmly at the same time.

There is no provision about the legal responsibility of celebrity advertising mendacious ads in our country.

As is learnt from the case ——Wang junxia appealed against Kunming Cigarette Company, the celebrity’s right of publisity has essential differences with the right of portrait and other personal rights.