It is manifested by four philosophy precepts:integrate reality with future,integrate overall situation with important situation,integrate principle with flexibility,integrate nation with people.

The study of different mode of thinking,philosophical concepts,cultural psychology and moral concepts reflected in advertisement language will help the better understanding and appreciation of the ad.

From the angles of philosophical concept,manifestation of body,criterion of health,method of exercise etc.

Chinese ink and water painting and western water color are respectively from their own national cultures:each has its own traditional philosophical concept and esthetic sense;each shows its characteristics while both are closely related.

Under the varying phenomina,there is the invisible hand-the philosophic concept of documentary production which has always been dominating the orientation of documentary development.

In regard to the relation of these four ideas, philosophical idea serves as basis, political idea as kernel, developmental and cultural ideas as a basic way to implement the principles of focusing on human being.