According to the related theory about the managing psychology and the administration subject, this article makes a systematic analysis on giving play to non enforcement influence of managing staff in colleges and universities and fulfilling its managing function from moral character, knowledge,ability and emotion with the actual situation of managing work in colleges and universities.

On the formation of non-power influence of newly-appointed curators;

The non-power influence of the headmaster is a kind of natural influence based on his/her personal factors,such as personality,intelligence,ability,emotion and so on.

To guide students better, college counselors should strengthen their own non-power influence by multiple methods including establishing the scientific working concepts, setting up their good professional ethics, cultivating their creativity in the work, upgrading their multiple communication skills, and perfecting their k.

The leader s influence is composed of two parts the authority influence and the non-authority influence.

On the development of the non-power influences of the leadership in universities;

The result of surveys on coaches and team cohesion of CUBA reveals the irrational ways in selecting and appointing coaches,lack of race sports experiences,team members low recognition of coaches non-rights influence,working spirit and professional capabilities,thus resulting in the inadequacy of team cohesion.