To protect well consumer ecological environment can reduce futile consumer expense and investment expense and lay foundation for sustainable consumer behaviour.

At present,the harmony of our country is affected by two fundamental problems: the disharmony of consumption environment and the loss of social consumption rationality.

The construction of harmonious community consumption environment proves escential in building a harmonious society.

In generally,we could direct consumer behavior through the introduction of new consumption concept,increase product value and service value for consumer through the improvement of goods quality, and raise environment value to improve customer satisfaction in an all-round way through building a harmonious consumption environment.

The theoretical basis and practical value of the levy on ecological environmental compensation;

Transcending Consumerism Principle:A necessary way to ecological consumption

The ecological consumption is a new philosophy of life and consumption patterns,which brought the human consumption in the eco-system,to ensure that the ecosystem and the harmonization of sustainable development thought in the field of .

The ecotype consumption is a kind of consumption mode which accord with environment rule.

The ecotype consumption tax is levied on for the sake of protection of ecosystem environment and shaping of reasonable consumption which is levied on particular consumption product and consumption behaviors.

Thus consumption economics,consumption sociology,and consumption ecology have arisen from this.