An TV news channel is the professional TV channel that broadcasts 24-hour news programs every day and is possessed of news attribute.

In this paper, Taking China Central Television News Channel as research objective, systematic and comprehensive analyses of the brand-building process of CCTV News Channel are done.

Combined the point view of the audience and the media,through the research of the secret measure on the TV report,this article give an analysis on the characters,the principle,and the forbidden zone of the secret interview,and some mistake of the TV news report.

Subtitles detection algorithm research in news video retrieval technology;

Segmentation method of news video stories based on announcer identification;

Detection Anchorperson Frame Based on Rule Analysis in News Video;

Combining Internet technology and traditional TV media, the propagation space of video news will be expanded.

Via a description of the characteristics of streaming media and its pivotal techniques,this article researches the application status of streaming media in the online video news,analyzes some problems existing in its diffusion as well as the corresponding solutions,and primarily discusses the development prospects of online streaming media news.