The modern Shanghai popular literary journal was born against the background of prosperous economy, commerce and culture of Shanghai.

It can never be ignored that,as media,popular periodicals have shaped the imagination and cultural behavior of the reader.

Faced with commercialization, the changes of state policies concerning literature, diversity of modern mass media and publication, and shift of fashion and reader s interest, and perhaps more importantly, the lack of sensational effect that the works they carry can produce, literary journals are on the verge of distinction.

Based on the description of the development of the literature in the new century, this paper analyse the current situation of literary journals and points out that literary journals should have their awareness of both subject and market.

Contemporary literary journals can not only timely carry new works of writers but also well administer literary creation and literary critics nationwide so as to establish a unified literary setup.

The contradiction between the reform requirement of the literary journal and trend of the time cann t be in harmony .

From 1976 to1979 was the peak of resumed publication of literary journals.

On the Literature Periodicals Published during Gudao(1937-1941);

In its developing process,the function and significance of literature periodicals have changed more or less.

At the turn of the century, the rising of the visual culture gives the literature periodical the strategy and the apocalypse which faced existence predicament.

The development of market economy in China in the past ten years has fundamentally changed the nature of China s literary periodicals, and made them turn to commercialization and popularization.