2) product-harm crisis
产品伤害危机
1.
This paper tests the influence of product-harm crisis and its response process on consumer consideration set using data from two field experiments of typical convenience goods and shopping goods carried out in Shanghai.
产品伤害危机会对消费者购买决策产生影响,本研究通过两次现场实验获得在产品伤害危机过程中消费者对代表性便利品(牙膏)和选购品(手机)的考虑集数据,检验了危机及其响应方式对消费者考虑集变动的影响。
3) product harm crisis
产品伤害危机
1.
The extant literature indentified the negative impact of product harm crisis on consumer behavior and brand equity.
以往的研究已经证实产品伤害危机会对消费者行为及品牌资产等产生负面影响,但尚不清楚产品伤害危机的发生会对品类内各品牌间的市场竞争结构产生什么影响。
5) Product Crisis
产品危机
1.
On this background, this study refers to the mature conclusion from foreign study, introduces attribution theory into the model of consumers’response to product crisis and raises series of hypotheses about influence of consumers’brand loyalty on attribution based on cognitive dissonance theory.
在产品危机频频发生、危机管理研究落后于实际需求的背景下,本研究参照国外成熟的研究结论,把归因理论引入消费者在产品危机下的反应,并依据认知失调理论提出品牌忠诚度影响责任归因的系列假设。
2.
Product crisis management is a relatively new study in the field of enterprise’s management system.
随着企业面临的竞争加大,经营风险的不可预测性增强,产品危机事件处理不当会对企业或品牌造成巨大的伤害。
6) impair
[英][ɪm'peə(r)] [美][ɪm'pɛr]
危害;伤害
补充资料：辩解
对受人指责的某种见解或行为加以解释：事实俱在，无论怎么～也是没有用的。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条