1) brand relation net
品牌关系网
3) Brand Relationship
品牌关系
1.
The Research on Brand Relationship Types in China;
品牌关系型态之本土化研究
2.
Analysis of customers brand trust and psychological contract in the life cycle of brand relationship;
论品牌关系生命周期中消费者品牌信任与心理契约的建立
3.
Review of Brand Relationship Research:Views, Themes and Core Issues
品牌关系理论研究述评:视角、主题和核心观点
4) brand relation
品牌关系
1.
Building ecologic brand relation system based on IMC;
基于IMC环境构建生态型品牌关系系统
2.
The brand relation is an important concept and hot problem of the brand theories research, establishing and maintaining a good brand relationship is equal to laying a solid foundation for the long term of brand development.
品牌关系是品牌理论研究的一个重要概念和热点问题,建立并维系一个良好的品牌关系就等于为品牌的长远发展奠定了坚实基础。
5) brand relationship quality
品牌关系质量
1.
This article presents an empirical study which develops and validates a measurement model of consumer-brand relationship quality based upon Chinese indigenous social-psychology.
因此,从中国本土社会心理出发建立消费者—品牌关系质量概念模型,并通过实证研究发展测量量表,具有很大的理论和应用价值。
2.
The Empirical Study on the Relationship of Brand Relationship Form, Brand Relationship QualityAnd Customer Post-purchase BehaviorWith the development of the economy,the deepening of globalization,and the matures of the market,the domestic market gradually shifted from a seller\'s market to a buyer\'s.
本文在总结前人研究的基础上,将顾客购后行为分为积极购后行为和消极购后行为,并以手机品牌为例,采用实证的研究方法来探讨品牌关系型态、品牌关系质量对积极购后行为和消极购后行为的影响机制,并验证品牌关系质量的中介作用。
6) brand relationship form
品牌关系型态
1.
It is essential to add the new variable of brand relationship form between the consumer value and brand loyalty.
顾客满意和信任并不能全面解释品牌态度忠诚和行为忠诚的形成,在消费价值和品牌忠诚之间有必要加入品牌关系型态这一新的变量。
2.
The Empirical Study on the Relationship of Brand Relationship Form, Brand Relationship QualityAnd Customer Post-purchase BehaviorWith the development of the economy,the deepening of globalization,and the matures of the market,the domestic market gradually shifted from a seller\'s market to a buyer\'s.
本文在总结前人研究的基础上,将顾客购后行为分为积极购后行为和消极购后行为,并以手机品牌为例,采用实证的研究方法来探讨品牌关系型态、品牌关系质量对积极购后行为和消极购后行为的影响机制,并验证品牌关系质量的中介作用。
补充资料：关系网
关系网
net of relations
关系网(net of relations)个人不受正式组织约束的各种人际关系的总和。有积极面，也有消极面。当它成为人们实现那些正式组织不能满足的个人利益或特殊需求的工具时，往往对正常的社会关系和正式组织起腐蚀、侵害作用。人们利用关系网或通过非正式组织办事，谋取私利和个人权势，危害社会、国家和正式组织的利益，是一种普遍的社会腐败现象。故这一概念一般作为消极的贬义概念使用。 (孙俊山撰张交审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条