1) CONSUMER PURCHASE INTENTION
消费者购买意向
1.
Empirical Study on the Relationship between Corporate Social Responsibility and Consumer Purchase Intention in China
中国背景下CSR与消费者购买意向关系的实证研究
2.
Through a questionnaire survey,the author studies the influence of corporate social responsibility on consumer purchase intention in fast-moving consumer goods industry from both absolute level and relative level.
通过问卷调查,从绝对水平和相对水平2方面研究企业社会责任对快速消费品行业消费者购买意向的影响。
2) consumer's purchase intention
消费者购买意愿
1.
However,whether any type of cause a firm donates to can equally influence consumer′s purchase intention or not? Base on this problem,this research develops a scale for measuring the cause′s attributes influencing consumer′s purchase intention,and collects 178 and 376 valid respondents through questionnaire survey in two universities in Wuhan resp.
基于企业捐向任何类型的公益事项是否都会同等地影响消费者的购买意愿这一问题,开发了一套测量影响消费者购买意愿的公益事项属性的量表,通过在武汉两所高校的随机调查,分别回收了178份和376份有效问卷,运用探索性因子分析和验证性因子分析萃取和验证了影响消费者购买意愿的公益事项的关键属性,并运用结构方程模型检验了公益事项的这些属性与消费者购买意愿间的关系。
4) customers purchasing psychology
消费者购买心理
5) consumption estimate
消费者购买评价
1.
Then how important it is? How much can it makes influence on the consumption estimate of consumers? What about the present stage of marketing communication in the true market? What is the next content of improvement in marketing communication? Such series questions will be discussed deeply later in this thesis.
主要内容包括:营销沟通与消费者购买评价是否存在正向相关关系,即营销沟通的体验值越高,消费者的购买评价评分越高?它们的正向相关系数达到多少?消费者对目前的营销沟通方面体验的综合值又达到了怎样的水平?企业接下来应该重点在哪些地方改进
补充资料：购买意向
购买意向
purchase intention
购买意向(purehase intention)指向于未来的购买行为。它依赖十消费者的态度。如果消费者对某商标产品抱有积极态度，他就可能对该商标产品产生明确的购买意向;反之亦然。购买意向的测量可借助于消费者对不同商标产品的购买可能性来实现。 (张玉峰撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条