3) Chinese and English sales genres
中英促销信函体裁
1.
This paper starts with a comparison of Chinese and English sales genres in terms of communicative purposes, schematic structures and linguistic features, and then proceeds to explicate the differences with the theories and findings from cross-culture studies and pragmatics.
本文从交际目的、图式结构和语言特征三方面对比中英促销信函体裁的异同,并运用跨文化研究及语用学的理论和发现对差异进行了诠释。
4) sales promotion o f information
信息促销
6) marketing English
营销英语
1.
As one of the ESP(English for Special Purposes) courses, marketing English has its special linguistic and stylistic features.
国际营销英语作为一门专门用途英语 ,有其特殊的语体特征。
补充资料：外贸英语－－货物保险英语表达
F.P.A. stands for "Free from Particular Average".FPA代表平安险。 W.P.A. stands for "With Particular Average".WPA代表水渍险。 insurance free of (from) particular average (FPA). 平安险（单独海损不赔） insurance with particular average (WPA), basic risks. insurance against all risks. 综合险，应保一切险 risk of breakage 破碎险 risk of clashing 碰损险 risk of rust 生锈险 risk of hook damage 钩损险 risk of contamination (tainting) 污染险 insurance against total loss only (TLO) 全损险 risk of deterioration 变质险 risk of packing breakage 包装破裂险 risk of inherent vice 内在缺陷险 risk of normal loss (natural loss)? 途耗或自然损耗险 risk of spontaneous combustion 自然险 risk of contingent import duty 进口关税险 insurance against war risk 战争险 Air Transportation Cargo War Risk 航空运输战争险 overland Transportation Insurance War Risk 陆上运输战争险 insurance against strike, riot and civil commotion (SRCC) 罢工，暴动，民变险 insurance against extraneous risks, insurance against additional risks 附加险 risk of theft, pilferage and nondelivery (TRND) 盗窃提货不着险 risk of fresh and/of rain water damage(wetting) 淡水雨淋险 risk of leakage 渗漏险 risk of shortage in weight/quantity 短量险 risk of sweating and/or heating 受潮受热险 risk of bad odour(change of flavour) 恶味险，变味险 risk of mould 发霉险 on deck risk 舱面险
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条