Based on former related research results, the paper studied influences and impact process of beauty products advertising, high related with female adolescents in daily life, emphasized on pinpointing the negative influences on their psychological changes and consumption activities caused by those advertising and explored the mediating mechanism of psychological factors as well.

In the light of APPRAISL theory, this study explores the interpersonal and ideological functions of evaluation in cosmetics and cosmetic surgery advertising text from a critical point of view.

This paper attempts to reveal the validity of aesthetics of advertisement as a subject,because when advertisement means desire,and aesthetics means wisdom,aesthetics of advertisement becomes a paradox.