Formation and development of customer word-of-mouth communication network

This paper examines how the word-of-mouth(both positive and negative sides),two components of trust(competence and goodwill),and perceived web risk influence consumes online purchase intention.

Enough attention is paid to the effects of word-of-mouth in the service industry.

Today,word of mouth is so important that it is a factor that decides a company to exist or die.

The manufactures reach consumers closely, direct marketing can be made on the Internet; word of mouth is getting more important in the E marketing; the functions of retail stores are being changed; and customization has become the essential marketing strategy.

Owing to the importance of influence on customer behavior, Word of mouth is called“The No.

When the market of customer-centered is coming,the enterprises rely more and more on marketing of public praise.

The term of "public praise" refers to the consumers s praises and propagations of some products and services .

On the basis of population projections,the Greater Golden Horseshoe Area southwest of Toronto has been designated by the Provincial Government as the focal point for future population increases.

On the problems existent in the current population prediction of urban planning;

As an important basic task in land use planning,population prediction determines the rationality and feasibility of the land use planning.

Based on the full prediction of Beijing s future population trends,this paper forecasts,using education life table,various indices of Beijing s future education at different levels,such as gross enrollment rate and combines the result of population prediction to predict Beijing s education demand at different levels.