The deviance of narrative language holds a very important position in language deviance of contemporary Chinese fictions.

Natural narrative language is a language that expresses the natural state of life,which can portray the unique identity,personality and environment of depicted characters and depict the natural personality and activity of the characters precisely and vividly so as to arouse the true experience of readers.

Hemingway s novel writing displays his good mastery of "the modern narrative art" in his employment of the narrative language and character language.

By analyzing from different angles the narrative language of Le dernier jour d un condamné à mort by Victor Hugo, this paper tries to expound his contribution in the development and innovation of narrative language in novels.

It points out that zeugma sometimes produces special pragmatic effect by way of language deviance.

Deviated collocation in language deviance creates foregrounding deliberately,brings about attention value and makes associations.

This paper, through an analysis of the application of language deviance, especially lexical deviation, points out that the application of language deviance can make the language of the advertisements more vivid and can fully fulfill the pragmatic effects such as causing attention, arousing interest.